LEGO Bluey Sets Officially Announced

LEGO has officially revealed the new lineup of LEGO Bluey sets which will be available starting on June 1. The sets are based on the extremely popular TV show and will have sets for both the DUPLO and 4+ themes.

LEGO DUPLO Bluey Ice Cream Trip with Bluey (10458) – 22 pieces/$29.99

LEGO DUPLO Bluey: Bluey’s Family House with Memory Game (10459) – 83 pieces/$69.99

Playground Fun with Bluey and Chloe (11201) – 104 pieces/$19.99

Bluey’s Beach & Family Car Trip (11202) – 133 pieces/$29.99

Bluey’s Family House (11203) – 382 pieces/$69.99

Bluey Tea Party (30687) – 33 pieces/$3.99

In LEGO® Brick Form for Real Life! New LEGO Bluey

Sets Revealed

New York, USA, 1st March 2025: Today at Toy Fair® 2025 in New York City, the LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey

collaboration. The sets welcome Bluey and her the beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey

products for ages 2-5 – all launching from 1st of June 2025.

Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo, has captivated audiences across the globe. The hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S., available on Disney+. Bluey is also a top performing kids show in several other countries, including Australia and the UK.[i]

The partnership and products aim to connect families and LEGO fans with the playful and

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