Are the LEGO Tie-In GWPs Out of Control?

Next week, LEGO will be releasing two new gift with purchase sets that ties in to some of their new releases but is LEGO going overboard with these types of promotions? The two in question are the Entrance Gate for The Botanical Garden (21353) and Cerebro for the X-Men: X-Mansion (76294) and including those, there have been I believe five sets are similar that have been released this year which includes the Mimic Dice Box, the Technic P1 Logo, and Fell Beast, Borgin and Burkes: Floo Network, Luke Skywalker’s Lightsaber.

From a business perspective, it’s smart for LEGO to tie in certain GWPs with sets they go with since they know fans will buy them. From the buyer’s perspective, it hard to keep up with some of the releases if you’re into those fandoms and there’s a sense of FOMO since there’s only a limited time to get them. If we’re just looking at the six sets above, unless you’re using reward points for discounts, you’re looking at almost $2,800 pre-tax.

We already know that LEGO will most likely continue these types of promotions in the future so it’s inevitable. As more and more sets become more expensive, it’ll be harder to justify these purchases unless the promo sets are proportional to the main sets.

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